Hi!
Wilma here, founder of fit you like a hug.

I have myself experienced over a decade’s worth of several different mental illnesses. From the feeling of fighting for your life during your worst anxiety attacks to the constant worry and overthinking in everyday life, I’ve been through it all, as you may be right now.
I wanted to translate my own suffering into something comforting for those going through the same thing. Every garment is a reflection of my own mental health struggles in one way or another. That’s where the idea for fit you like a hug was born – I wanted to create something that would provide the same sense of comfort and warmth as the feeling of a hug.
Our purpose and our garment’s aims are to offer comfort and compassion in times of uncertainty, loneliness and worry. I wanted to create something to make you, your battles, your feelings and your efforts feel seen and understood.
With several different (hopefully) relatable and comforting garments, we are here to remind you that you are not alone in your battle. With new styles added every month, we hope you find a garment that speaks to you and your own journey.
Together, one step at a time, we fight the stigmas surrounding mental illnesses and conditions and open up for conversations and compassion. We are here for you every step of the way. Made with love and made to fit you like a hug.